Posters have an immediate effect on your target audience, from a passerby to loyal customers. The following benefits apply to unique companies and franchisors equally:
Attractive visuals: No one can resist the pull of bright colors and attention-grabbing images. Posters always turn heads, and by opting for short runs, you can consistently update your marketing to keep things interesting.
Wide appeal: Posters reach more potential customers than virtually any other type of print marketing. Every person entering a store location is guaranteed to spend several moments looking at your messaging.
Effective coordination: Some of the best marketing campaigns and rebranding strategies rely on several types of advertising to drive the point home. Short run posters are great because they can express the same message from several angles, introducing customers to ideas that you can follow up on via brochures, branded gifts, and other media.
Powerful messaging: Great posters keep things simple and direct so their message is easy to remember. With posters, everything from monthly deals to new product launches stays on people’s minds.
E-commerce friendly: In addition to gorgeous images, large visuals let you add up-to-date QR codes that direct in-store visitors to your company website. This way, you effectively double the ways customers can connect.